Vietnamgo Turismoak Hazkunde Iraunkorra eta Berrikuntza Bultzatzen Ditu, Mundu Mailako Hedapena eta Arrakasta Ekonomikoa Sustatuz: Jakin Behar Duzuna

10eko urtarrilaren 2026an argitaratua

Vietnam tourism industry is driving both sustainable growth and global expansion through strategic innovation. By implementing eco-friendly policies, streamlining visa processes, and investing in new tourism products that align with global trends like wellness and cultural tourism, the country is making a mark on the world stage. These efforts have not only boosted international arrivals but have also significantly contributed to Vietnam’s economic success, helping to achieve a strong GDP growth rate. The combination of sustainability, creative tourism offerings, and digital advancements has positioned Vietnam as a rising leader in global tourism, fueling long-term economic prosperity and attracting millions of visitors annually.

A Resilient and Growing Sector

Vietnam’s tourism industry has displayed impressive resilience, with an anticipated growth rate of 21% in 2025. This growth is significant, not just as a benchmark of success, but also as a testament to the industry’s ability to bounce back and grow stronger, even in the face of global challenges. These challenges include geopolitical instability, inflation, and the uneven recovery of global tourism post-pandemic. Vietnam’s tourism sector has not only recovered but is now expanding its reach, reinforcing its position as a competitive destination for international visitors.

A major factor behind this growth has been the introduction of innovative policies designed to make Vietnam more accessible and attractive to tourists. One of the most important changes has been the overhaul of visa policies. The introduction of electronic visas (e-visas) for travelers from all countries, along with the expansion of unilateral visa exemptions and longer stay durations, has boosted Vietnam’s appeal as a tourist destination. These adjustments have simplified travel to Vietnam, improving its competitiveness in a crowded global tourism market.

In addition to visa facilitation, the government has implemented a variety of policies to support tourism businesses. These include reducing travel business license appraisal fees, applying lower electricity tariffs for tourism-related businesses, and streamlining administrative processes. These initiatives have helped businesses recover quickly, expand their operations, and improve their services, further contributing to the growth of the sector.

Renewed Tourism Marketing and Product Innovation

Vietnam’s tourism marketing strategy has also seen a significant transformation. The country has launched targeted campaigns that emphasize its cultural heritage, arts, and natural beauty, alongside digital outreach. These campaigns have been directed at key international markets, including Europe, the United States, China, Japan, South Korea, India, and Australia. Vietnam has also participated in major global tourism events like ITB Berlin and WTM London, which has helped increase its visibility. The government’s digital efforts are also paying off, with the official tourism website, vietnam.travel, ranking second in Southeast Asia.

Alongside marketing innovations, Vietnam has worked to align its tourism products with emerging global trends. Popular trends such as night-time tourism, wellness tourism, rural and agricultural tourism, golf tourism, and culinary tourism have been embraced. These offerings not only diversify the visitor experience but also encourage longer stays and higher spending. The shift toward these new products reflects the tourism sector’s adaptability and readiness to meet the evolving expectations of international travelers.

The results of these efforts were evident in 2025 when Vietnam welcomed 21.2 million international visitors—an impressive 20% increase compared to the previous year. This marked a return to and surpassing of pre-pandemic tourism levels, a significant achievement given the challenges faced by the global tourism industry. Domestic tourism also saw a remarkable surge, with approximately 135.5 million domestic travelers in 2025. The overall tourism revenue for the year exceeded 1 quadrillion VND (approximately 38 billion USD), and tourism’s contribution to Vietnam’s GDP grew, helping the country achieve an 8.02% economic growth rate in 2025.

2026rako helburu handinahiak

Looking ahead, the tourism sector has set ambitious targets for 2026. The goal is to attract 25 million international visitors and 150 million domestic tourists, with an expected revenue of 1.12 quadrillion VND (around 43 billion USD). These targets align with the government’s broader economic objectives, positioning tourism as a driving force in the country’s ongoing development.

To achieve these targets, the focus will be on expanding traditional tourism products such as cultural tourism, nature-based tourism, and marine tourism, while also developing innovative and sustainable tourism offerings. Local businesses are investing in green and smart tourism options, which include eco-friendly tours, agricultural and rural tourism, volunteer tourism, and educational tourism linked to historical and military experiences. Additionally, the integration of technology such as virtual reality and automated guiding systems is expected to enhance the overall tourist experience.

The government is also focusing on expanding tourism products linked to the country’s cultural industries. A partnership with the Ministry of Health is underway to promote medical and healthcare tourism. As part of its broader strategy, Vietnam is developing premium tourism products aimed at attracting high-spending visitors, including specialized offerings tailored to Muslim travelers. These efforts reflect Vietnam’s commitment to diversifying its tourism offerings and appealing to a broad range of international markets.

Vietnam’s tourism is fueling sustainable growth and global expansion through innovative, eco-friendly strategies and a diverse range of new travel products. These efforts are driving economic success, boosting international arrivals, and positioning Vietnam as a leader in the global tourism market.

The Path to Sustainable Growth

Vietnam’s tourism sector is on track to continue its positive trajectory in 2026, supported by forward-thinking policies and a focus on sustainability. The country’s ability to adapt to changing global trends, improve its service standards, and promote unique and diverse tourism experiences positions it well for future success. By aligning itself with sustainability goals and continuously innovating, Vietnam is set to be a leader in the global tourism market, ensuring that tourism remains a key contributor to the nation’s economy while providing memorable experiences for travelers from around the world.